second “o” in Coca-Cola.
When the shape is isolated and viewed against the red background, the white elements inside the letter can look remarkably similar to the Danish flag, known as the Dannebrog: a red field crossed by a white Scandinavian-style cross.
The resemblance is certainly striking.
But there’s an
important distinction between spotting a shape and proving that the shape was deliberately designed into the logo.
Was the Danish Flag Intentionally Hidden There?
This is where the story gets
interesting.
Coca-Cola’s own history of the logo doesn’t identify a Danish flag as an original hidden feature.
According to the






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