Geographic Reference
Soft Drinks
Graphic Design
The hidden-detail discussion is even more interesting when you consider how little the basic wordmark has changed.
Coca-Cola’s original logo was developed in the late 19th century using Spencerian
lettering, a handwriting style that was fashionable at the time.
Business News
Over the years, Coca-Cola experimented with different versions.
The company’s historical timeline includes:
1887–1890s: Early versions of the Spencerian wordmark
1890–1891: A dramatically different short-lived design
1893–1901: Trademark wording incorporated into the design
1941–1960s: Further changes to the lettering
and trademark treatment
1958–1960s: Introduction of the arciform or “fishtail” shape
1969: Introduction of
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